The Johnny Seven gun was manufactured in four countries, and in order of rarity for collectors purposes, they were Australia, the United Kingdom, Canada (in a two language box) and the US version. The "Johnny Seven" box came in two variations, one a standard box showing a boy looking through the sights of the gun, and the second (Rare now for collectors) showed a "Battle field" scenario behind the mounted gun with a see through plastic lid. By creating large, colorful boxes, the space could be used to market to the children that always accompanied parents while food shopping, an unusual marketing "trick" that worked well for Deluxe Reading and later copycat toy companies such as Remco. Deluxe Reading used the Topper Toys brand to add a modern flair to their new product lines.ĭeluxe Reading was famous for creating huge package playsets that could be seen by children when viewing the top, unusable shelf in grocery store chains. Additional toy accessories were marketed under the "Johnny Seven" banner including a helmet and walkie-talkies. To replace lost components, Topper also marketed an additional spare ammunition pack that comprised a complete set of four grenade/missiles and twelve bullets. The cap firing pistol could be removed from the gun. Pull the lever back towards the stock, press the release button and you get a "rat-a-tat" machine gun noise. The bullets are fed into the chamber by a spring-loaded bolt, one at a time. Twelve white bullets are fired from a fixed magazine on the rifle. The firing button is on the left side of the rifle. The two large green shells were fired from the front of the rifle directly above the Rifle barrel. Armour piercing shell / Anti bunker missile The firing button is placed underneath the launcher. The red "Armour Piercing" missile is fired from a launcher located on the right of the body of the gun. The launcher extends upwards, and the spring-loaded grenade is launched by depressing a button on the side of the rifle. Grenade launcherĪ grenade launcher is located on top of the main body, above the pistol grip. The toy when fully assembled was over three feet long, and weighed about four pounds. The stock could be removed to shorten the weapon while in the "Tommy Gun" mode. Johnny Seven also featured a bipod that provided stability for the various rockets and grenade.
The Grenade Launcher was on top of the gun. Three different "rockets" (The green Anti Tank, Anti Bunker and the red Armour Piercing fired via spring action on the main barrel. The "Rifle" function shot twelve white bullets one at a time via a bolt action spring mechanism through the silver barrel. All of the firing mechanisms are attached to the main rifle assembly - the pistol inserts from the bottom to provide the rifle grip (the pistol also holds caps for authentic firing sounds).
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